Tubefilter News

12/5: Tubefilter Meetup Los Angeles

Do Cheaters Never Prosper?
Gaming the System in Online Video

It’s time to get dirty.

Join us as we explore the seedy underworld of “cheating“—a controversial practice among online video producers. What is cheating? Is it really wrong? Where do you draw the line?

We’ll be surveying the most ingenious techniques in use and decide whether they qualify as “cheating” or not. By discussing and defining “cheating” we can more successfully identify the industry’s best practices in online video distribution. It is our top priority to ensure Tubefilter continues to be a platform for constructive dialogue and a safe environment for opposing views of both attendees and panelists.

From category jacking and bait-and-switches, to alliances and straight-up bribery, we’re going to get down and dirty with some of the worst (or best) offenders.

You won’t want to miss this.

Panelists:

Benny and Rafi Fine, TheFineBros

These YouTube veterans, whose channel is ranked #36 Most Subscribed Channel of All Time and #12 Most Subscribed Comedians of All Time, boast an encyclopedic knowledge of the wide-open opportunities on Facebook, Twitter, and even YouTube itself that video producers exploit to pump up views and subscribers.

William Hyde, TheWillofDC

A dedicated YouTube Partner since 2009, Will is an expert in creative video marketing and has earned the title “Sheriff of YouTube” among fans. His weekly news shows YouTube News and YouTube Winners and Losers feature the latest on the YouTube Community with a focus on the top 100 YouTube Channels of All Time.

Moderator: Drew Baldwin, Tubefilter

Drew is the Co-Founder of Tubefilter and Executive Producer of the Streamy Awards.

This year we’ve been exploring how YouTube and its partner program have opened a clear path to online video monetization.

As we’ve learned from our contentious Beyond YouTube event, advertising revenue share on YouTube is just the tip of the iceberg: producers are maximizing their online video business with their own websites, platforms like Blip.tv, smartphone apps, merchandising, licensing, and more.

Being a successful online video producer is about being both a creator and a marketer. And in our Social Video on Steroids panel, the experts shared how to engage and drive audiences using best practices in social media marketing and promotion.

Sponsored by King of the Web, a place to discover and reward internet awesome.

Do Cheaters Never Prosper?
Gaming the System in Online Video

Community Sponsors: Blip.tv, PlaceVine, and SAG New Media
Media Partners: NATPE, PGA New Media Council, and WGA New Media
Photo Booth by Snap Yourself!

RSVP Required: tubefilter.com/cheaters

Schedule:

7:00pm – Doors Open (pre-seating)

7:45pm – Panel

9:00pm – Networking Mixer

About the Tubefilter Hollywood Meetup

With over 15,000 members on its roster, Tubefilter brings together the most dynamic group of online entertainment professionals in the industry.

Our Fall Meetup, Social Media on Steroids, our panel of experts from Klout, EQAL, and Attention Span Media shared how to engage and drive audiences using best practices in social media marketing and promotion.

Our Summer Meetup, Beyond YouTube, set out to discover what other ways online video creators are reaching and building audiences, and how they’re optimizing revenue.  We asked the panelists whether YouTube is the be-all-end-all in online video, or rather an important component in a more complete online video business strategy—and it turned out to be quite a hot topic.

Panelists included Dane Boedigheimer of The Annoying Orange, Wilson Cleveland of CJP Digital Media, Barrett Garese of Blip.tv, Dan Weinstein of the Collective Digital Studio, and Jason Calacanis of Mahalo and This Week In.

Our Spring Meetup, The Digitour Debriefed,  was the last stop on The Digitour 2011, a 27-city national tour of top web stars with over one billion combined views and more than six million subscribers on YouTube.

The Digitour revealed a new way for online talent to connect with, engage, and monetize fans—and proves that web celebrity translates to live audiences, just as “real” Hollywood stars and musicians do. The success of The Digitour indicates the beginning of something big—really big—a major paradigm shift in the way studios, advertisers, networks, and investors will regard the online video industry going forward.

Panelists included Sarah Evershed, Executive Producer of The Digitour and President of The Cloud Media, along with Digitour performers Dave Days, DeStorm, and MysteryGuitarMan.

Our Winter Meetup, You’re A YouTube Partner—Now What?, was also a great success. Panelists included Reckless Tortuga, The Fine Brothers, Barely Political and Co-Developer of the YouTube Partner Program, George Strompolos. The event was sold out, filling the Mile High Ballroom at Busby’s to capacity, and tens of thousands tuned into the Stickam live stream.

Check out a short recap put together by Peter Bragiel from In Transit:

With over 15,000 members on its roster, Tubefilter events bring together the most dynamic group of online entertainment professionals in the industry.

Our events feature the top creators, producers, talent, executives, agents, distributors, and technologists in online entertainment today.

With presentations, panels, and lectures from the top individuals and companies shaping the future of our industry, the Hollywood Web Television Meetup provides an unrivaled opportunity to bring together this powerful community to share resources, collaborate, and determine together who we are and where we are headed.

Watch Live on Stickam

About the Meetup

Web Television Meetups in Other Cities

You can also find Tubefilter’s Web TV Meetups in New York, New England, and Toronto. Take a look at the complete list. Interested in hosting a Web Television Meetup in your city?