Web Zeroes

‘INST MSGS’ Brings Internet Blabber Alive in Revision3’s Latest

Revision3 is getting serious about comedy lately. The online network that basically cornered the web with hosted tech-friendly shows—Diggnation, TekZilla, HD Nation—debuted its second scripted comedy web series today with INST MSGS. The 13-episode series dramatizes real-life web chatter like personal IM conversations, Tweets, Facebook status updates and even Craigslist postings.

Creators Ann Le, Justin Simien, and Mathieu Young developed the series after Simien spent some “research” time at work perusing the Missed Connections ads on Craigslist. You know, those shot-in-the-dark type postings hoping some unrequited eye contact stands a chance at something more. There’s also the Craigslist personals, another gold mine that Simien and his cohorts mined heavily. The opening episode (above)—”My Women”—is one of these treasures, bringing to life an actual rant of someone in Detroit’s dating biography.

From there Simien put out the call to friends to send him stored IM conversations and other social media scraps they had on hand. “I was surprised at how much people saved their IM conversation and how much people actually would send me,” said Simien. “It’s so public but it’s also so private,” he added, “These things we would never say to each other face to face always struck me as really interesting.”

Though the first episode is mostly narration voice over, Simien does tell us there are some “talkies” coming up in future weeks. For those roles they cast a handful of known actors like comedian Phil Van Hest, Dileep Rao (Avatar), Abigail Spencer (Mad Men), Josh Cooke (Four Kings) and YouTube’s Liam Sullivan from the 30 million view “Shoes” video. There’s even a special musical episode in the works.

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Revision3 Nabs Its First Scripted Comedy, ‘Web Zeroes’

Most people equate San Francisco based Revision3 with unscripted, net-friendly hosted web series—Diggnation, TekZilla, Film Riot. Some of the series clock in over the hour mark, firmly rooted in the vein of freeform tech video podcasts. And it’s around that techie niche that the company has built out an online network of dedicated fans, and incidentally, loyal sponsors like Netflix and GoDaddy looking to make waves in that scene.

But with the launch of its latest series, Web Zeroes, Revision3 is taking the leap into scripted comedy with what it calls its first “sitcom.” Truthfully, its closer to an Office-style single-camera comedy, than a multi-camera TV sitcom. The geek comedy was a pickup from indie creators Eddy Rivas, Nick Comardo and Daniel Miller, who together make up Houston-based Smooth Few Films. Their previous series, The Leet World, was a machinima series shot in Counter-Strike: Source.

The trio of web series creators in fact play themselves, or, as they see it, “amp-ed up versions of themselves”—the control freak Alex (Eddy Rivas), the jaded filmmaker Ray (Daniel Miller), and the nerdy fanboy, Nate (Nick Comardo).” In true modern geek fashion—a blend of online dependency tweaked with a relentless desire to be internet famous—the three are pining to become the next great web stars in hope of “making the big bucks” (and meeting Diggnation host Kevin Rose).

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