What’s the best way to hype your product? A contest? A viral ad campaign? How about a web series?
Random House, through its Bantam Dell imprint have put together a web series of their own to bring the web-buzz to Fragment, a thriller by Warren Fahy about a mysterious place where prehistoric animals thrive called Hender’s Island.
The web series, which is divided into three parts and shares the same name, is a prequel to the novel and tells the story of a scientist who comes into possession of one of those animals.The creature resembles those face-suckers seen in the Alien Quadrilogy so naturally chaos ensues.
The idea drawing readers in with a web series’ is relatively new. We covered a similar attempt by Alloy Marketing, which put together a web series based on the teen-mystery novels, Private. That series is set to launch sometime this month. And last summer saw the arduous Foreign Body prequel to Robin Cook’s novel. But what about Fragment?
