by Marc Hustvedt on November 4th, 2009
The Office crew proves they still have their web series juice with their latest online offshoot Subtle Sexuality, which first popped up two weeks ago before premiering October 29. Now the entire three-episode web series is now online including the finale (above), a tribute video “Male Prima Donna” about Kelly Kapoor’s on-again/off-againg boyfriend Ryan. And with musicals so hot right now, it’s not exactly a shocker that they went that route.
Also up now is a fully loaded site around the all-girl pop group formed by Kelley (Mindy Kaling) and Erin (Ellie Kemper). The band satisfies at least two of nutcase Kelly’s obsessions—pop celebrities and Ryan (B.J. Novak). And Andy (Ed Helms) gets to rock some more of his Cornell acapella skills.
And just like any good web series music video—The Guild’s megapop “Do You Wanna Date My Avatar” and Sparhüsen’s “Apples & Fish”—you can actually buy the video and track on iTunes. That part may be real but I think the tour dates might be suspect. Though if someone has bootlegs from the Finn McCool’s Open Mic in Scranton last night, please send it over.
Just for you fine Tubefilter readers, we have the limited edition Subtle Sexuality “World Tour” T-Shirt and CD to give away (see photo). Sure, it’s not the best thing we’ve given away but it’s also not the worst.
Here’s how it works: Just like the autographed Wes Craven DVD box set we gave away for the Fear Clinic launch, which went to @HorrorQueen13, we’re going to take all the names of people who tweet a link to this story on Twitter by Sunday night at 11:59 PM and put them in a random drawing hosted by Random.org. Winners will be announced on site next week.
by Marc Hustvedt on October 22nd, 2009
NBC’s hit comedy The Office has been approaching multi-platform status in the past few years. Even from the start the show was getting terrible numbers until it started releasing over iTunes, which some insiders say is the only thing that saved the comedy from the network axe. Now over four years after the US version debuted, itself a spinoff of Ricky Gervais’ British version, the franchise is now set up all over the world, with French, German, French-Canadian and even Chilean versions all on the air.
It’s partly the internet-heavy US audience for the show mixed with NBC’s bullish digital strategy have led to a slurry of Office web series coming out over the past two years, all with at least a few of the lead actors—The Accountants, Kevin’s Loan, The Outburst and Blackmail. The latest web series, three-episode Subtle Sexuality, will premiere October 29 on NBC.com.
This time it looks to be Kelly (Mindy Kaling) and Erin (Ellie Kemper), the new receptionist, who have formed a girl rock group, dubbed “Subtle Sexulatity,” with Andy (Ed Helms) and Ryan (B.J. Novack) as backup singers.
by Drew Baldwin on July 31st, 2009
Last night the excitement in the air was electrifying at the Red Carpet Opening Night Gala for the 4th Annual Independent Television Festival, festival for independently produced, original and innovative television pilots and web series. ITVFest offers opportunities for web television creators like showcasing their work to a live audience and the chance to pitch development executives that can bring their projects to the next level.
On Monday, August 3 Tubefilter is proudly presenting ITVFest Web Television Day, which features screenings of the Official Web Series Selections from the ITVFest,
by Marc Hustvedt on June 9th, 2009
Welcome to the branded entertainment gold rush. The early days of web series were nothing compared to what’s coming down the pipe. Back then a handful of awkward campaigns on clunky pages so wrapped in custom branding were somehow seen as the only way to integrate web video and advertising.
Today’s ad agencies have sharped up a bit though, most all of them setting up internal digital divisions complete with a new crop of mad men tasked with making content that connects. This new school knows it needs Hollywood, much like Hollywood needs its brands.
Case in point is Subway’s new reality web series Fit to Boom, created by television studio Reveille in partnership with MSN and Publicis Modem, the new digital arm of ad giant Publicis USA. It’s the first project out of MSN’s new Branded Entertainment & Experiences Team (BEET).
