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Felicia Day Interview: What to Expect From ‘The Guild’ Season 2

It’s official. Felicia Day is a certified web star. The creator, lead actress and producer of what has become the gold standard for independent web series, The Guild, has redefined what it means to be a star. Some were introduced to her this summer through her standout performance as Penny (she can sing!) in Joss Whedon’s summer mega-hit web series Dr. Horrible’s Sing-Along Blog. Still millions more have been with her since her few episodes as Vi on Buffy or even the early days of The Guild. Matt Enlow wrote an excellent piece on Why We Follow Felicia: Analysis of The Guild’s Success Story, which summed it up this way: “Above all, Felicia brings savvy and grace to web video. She knows her stuff, hell – she helped invent it.”

Season 2 of her hit series The Guild premieres today, fresh off the heels of a massive sponsorship and distribution deal with Microsoft and Sprint. New episodes will run exclusively for the first four weeks after each release on MSN, Xbox 360 Live and Zune Marketplace. With the launch of the new season, Felicia sure has been busy—juggling production of The Guild while also shooting a role in ABC Family’s upcoming comedy Roommates. We managed to grab a few minutes of her time to chat about the long awaited sponsorship deal and what to expect from Season 2.

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‘The Guild’ Lands Microsoft and Sprint In Exclusive Deal

Microsoft had locked up Felicia Day’s hit gamer web series The Guild for an exclusive run of the show’s highly anticipated second season which debuts this Tuesday. In what’s essentially a Microsoft three-way, new episodes will be distributed worldwide exclusively on Xbox 360’s Live Marketplace, MSN and the Zune mobile player.

The Guild will be one part of the inaugural crop of original web series on Xbox’s new channel, Independent Video, which will feature only original content. Other web series announced on the slate include The Jace Hall Show, Dr. Horrible’s Sing-Along Blog (also starring Felicia), Horror Meets Comedy and machinima legend Red vs. Blue, which was shot entirely on Xbox’s Halo game platform.

Sprint has also signed on to sponsor the 12-episode second season, both via pre-roll ad displays and yes, even product placement of the new Sprint Instinct phone in the hands of the characters. New episodes will get a four-week exclusive airing on the three Microsoft distribution points before being available on the The Guild’s newly redesigned web site via MSN’s embeddable player.

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