by Gennefer Snowfield on August 24th, 2009
We love our buzz words in the digital world. There was ’social media’ and ‘microblogging’ and ‘user generated content’ and ‘engagement’ and ‘web 2.0′ (which paved way to the 2.0 suffix attached to everything) and ‘the cloud’… and now there’s ‘branded entertainment.’
The thing is, branded entertainment is nothing new. Over 50 years ago, those crafty soap companies figured out that to get in front of women to peddle their household products, they’d need to wrap their advertising around some meaningful content. And so was born the soap opera.
To help crystallize this concept, we reached out to three pioneers who are helping to shape branded experiences that are as entertaining as they are effective. The four of us will give you our definitions of the various forms of branded entertainment in a roundtable discussion, along with our visions for the future of the space.
Roundtable Participants:
Justine Bateman – Partner, FM78.tv
Tim Jones – COO, Animax Entertainment
Gennefer Snowfield – CEO, Space Truffles Entertainment
Warren Tomlin – President, Fuel Industries
by Arjun Sharma on April 27th, 2009
On a rainy day in early March, I stopped by the West Hollywood offices of FM78.tv, the original online content production company headed up by Justine Bateman, Jill Kushner, Peter Murrieta, and Alan Sereboff. The company’s first project, The Molls Show, which is written and directed by Molly McAleer and executive produced by FM78, is out now at TheMollsShow.com with the release of their third episode today. They’ve also announced their second project, Candy Inc., which will star Bateman along with comedians Jeff Garlin, Judd Nelson, Buck Henry, Wallace Langham, Beverly D’Angelo, Suzi Nakamura, and Doug Stanhope, with Steve Pink as director.
by Tubefilter News on August 1st, 2008
Rewind of the week on Tubefilter News – top stories in case you missed them. This week was all about the ladies of web television: Felicia Day (The Guild, Dr. Horrible), Illeana Douglas (Easy To Assemble), Eden Riegel (Imaginary Bitches), Jessica Rose (Sorority Forever), Justine Bateman (Candy, Inc.) and more. There’s no question that that [...]
by Arjun Sharma on July 29th, 2008
FM78.tv, an internet production company run by Justine Bateman, Jill Kushner, Peter Murrieta, and Alan Sereboff, will release their first show Candy, Inc. next spring, and Tubefilter News had a chance to talk to Bateman about the show, as well as her opinions of the online video industry.
Tubefilter: How did the idea for Candy Inc. [...]
by Arjun Sharma on June 27th, 2008
Justine Bateman, Jeff Garlin, Judd Nelson, and Steve Pink are jumping into the web series arena this year with a new show, Candy Inc., released by FM78.tv, an internet content production company run by Bateman, Jill Kushner, Peter Murrieta, and Alan Sereboff.
According to Bateman, the show “takes place in a candy factory and it’s about [...]
