by Marc Hustvedt on August 17th, 2009
It’s not really a secret anymore, but celebrities, especially in LA, get hooked up with more free gear and high-end garb than they even know what to do with. Seriously, it’s almost criminal how much free swag gets thrown at them at charity events, award shows, launch parties, you name it. Thankfully, for the rest of us, there’s a new web series called Gift Bag Robin Hood from Stylit.TV which tries to share some of that trendy booty.
The Stylit.TV site had been in a private beta until it launched to the public this week. Founded by Ken Feldman, who also mugs a little on-camera hosting time in the series, the site is half web series, half e-commerce startup.
I talked to Feldman about the site launch and his plans for the web series crossover business model that he’s banking on. The concept of the Robin Hood series is essentially autobiographical, I’ve learned, as Feldman himself turned into quite the gift bag giver through his years in commercial production. “I was going to all these fashion shows and getting all these gift bags filled with makeup and clothes and I was just giving them away to my girl friends,” said Feldman.
Feldman saw an opportunity and brought on a handful of talented, not to mention fashionable, hosts like Katya Dara, Rebekah James, Ari Tinnen and Kristen Brockman. While Feldman intros each episode of Robin Hood, he says he’s phasing himself out as quickly as possible. With hosts like Brockman (above), whom he calls “the Julia Roberts of hosting,” we can see why.
by Lindsay Stidham on June 29th, 2009
I will not deny it. I love Marion Cotillard. Being a woman I won’t deny my natural impulses to fall for pretty things in general, which makes me dig the new stylish Dior web series Lady Dior. Filmmaker Olivier Dahan helms the project making Cotillard as stylish as ever. But, it’s no secret the real star of the series is Dior’s new handbag, the Lady Dior. “Eryn Brown”
While Dahan can create pretty visuals in the noir tradition, and Cotillard can look fabulous in Dior clothing while celebrating a handbag ala a Price is Right hand model, it is hard to deny an ad agency and some Dior executive are behind this Dior-iffic journey. While Lady Dior is entertaining there is little meat to bite into, and little story to hold onto. Eye candy is always fun for awhile but if Sarah Jessica Parker didn’t have bad luck on the dating scene, we likely wouldn’t have cared as much about what she was wearing.
by Pat Miller on February 20th, 2009
If you’ve been watching season after season of Project Runway hoping to see Heidi Klum lighten up a bit, then I’ve got just the show for you. Go catch the debut episode (above) of Spiked Heel over at Modelinia and prepare to be blown away.
Just Jared.com tipped us off that the show will feature guest appearances by Michael Kors, Leighton Meester of Gossip Girl, and Project Runway Season 4 winner Christian Siriano. Sounds like a veritable who’s who of high fashion, so check it out at Modelinia. No word on whether Christian will choose to go with his established catchphrases (”Fierce” and “Hot Tranny Mess”) or choose Spiked Heel as the moment to break a new one for this year’s Fashion Week.
by Pat Miller on February 18th, 2009
Flush with cash from its recent $22.5 Million funding round, “attention based” media company Betawave (previously dubbed GoFish) – is bringing in Raven Symoné of the Disney Channel’s runaway tween hit That’s So Raven to star in a new web series called Raven-Symoné Presents.
The show will be centered around Raven’s fashion advice, presumably aimed at younger girls (6-17). Not much is known about the series, other than strong indications that product integration is planned for the fashion series.
Betawave Chairman Jim Moloshok told Mediaweek that “Betawave TV advertisers can opt to run traditional video spots, though the bigger opportunity lies in product integration.” He goes on to add that relevant brand campaigns could get extended beyond the web series with star Raven making cameo appearance as “a well-fashioned avatar in one of Betawave’s virtual world partners” like WeeWorld, MiniClip, and Piczo.
by Andrea Ball on February 5th, 2009
If you think that original web programming is just for directors and actors trying to make it in Hollywoodland, remember it’s anyone’s game. Shopflick has launched its first series, The Hall Of Style with Davida Hall. Perhaps this interactive shopping is a more ideal way to monetize your web series. Shopflick, which feels like a more hip online take on QVC, calls its site an “entertaining shopping experience on the web for indie-inspired goods.” With each product you can watch videos of the designers, click on multiple photos and read feedback and comments from other users. The site offers high-end fashion to rising trends.
I would never consider myself the Carrie Bradshaw type, but after watching the introductory episode Hot High Heals I wanted to immediately max out my credit card (break those 2009 goals) and start shopping (snipers take her out!). It was fun (gasp!) to look at the items and hear what the designers had to say about them, not something you could achieve in a retail store. Not only that, they had original products that you won’t find an every mallrat wearing, the KidViskous line had me at first click. But with Davida Hall hosting the show, you know you are getting credible stylistic counsel. We caught up with the CEO of Shopfilck, David Grant.
