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Bittersweet Web Video Experimentation with 'Cakey'

The internet loves its cakes. Seriously. It also loves Dyna Moe, a.k.a Nobody’s Sweetheart a.k.a. Mad Men illustrator extraordinaire. So it’s only natural that Cakey! (or Cakey! The Cake from Outer Space), the web series she created with Mr. Ghost himself (writer/comedian Kirk Damato) would be the perfect viral treat, right?
Not exactly. The show debuted [...]

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Brett Ehrlich Takes You to 'Viral Video Film School'

Brett Ehrlich is a Current TV mainstay – he’s, um, currently all over the latest political news for Campaign Update and in the past he’s delivered important messages about Current’s changes and purpose to its members in his own imitable (even mancrushworthy) style.
But for my web-video-obsessed money, Brett’s at his best during his Viral Video [...]

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Standing up for Web Series or: Why the NYT is Wrong

The New York Times’s Virginia Heffernan thinks that web video series today are lacking.
She starts by citing the four webisodes produced by John Edwards’s mistress (that’s the first web series that popped into your head too, right?), then lumps it in with Satacracy 88 and Cataclysmo as the “slow, conservative, overpriced cousins to the wildly [...]

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Tumblr ‘Movie Night’ Friendsources Web Video

If you’re fan of web video, odds are that you took in the cheeky insideriness of the Tumblr Documentary. But did you notice that all of those reblogs came from the Tumblr of the summer-long Movie Night series?
While the documentary got mega-famo, it’s one of many interesting videos made by a circle of California filmmakers, [...]

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Jordan’s Queen Joins Fellow Dignitaries on YouTube

Citizen journalism is an essential part of the web video community, but how do we classify the queens and other world leaders (and no, it’s not just Brits) who have been taking advantage of the medium?
Done right, first-person accounts from the world’s powerbrokers provide access to news in an unprecedented way that complements the crucial [...]

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Captain Blasto Takes Off

by Colin McDonald on August 8th, 2008

Captain Blasto Takes Off

The web video world’s awash in shows about superheroes and existential crises these days, but they’ve all been amazing so why not add one more to the group? Enter Captain Blasto, an eleven-part, biweekly series that just aired its sixth installment and is gaining popularity on YouTube, iTunes, and other channels.
The show’s main character, Colin [...]

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Muppet-astic Viral Marketing

The internet loves its cult director superheroes and sexy sci-fi, sure, but who would have predicted a Muppets reign over web video in July 2008?
First we had patrioticeagle claiming the July 4th blogbuzz, and 500,000 YouTube views later, America was a much better place:

The real Hensonfest really began a couple weeks later, though, when Classical [...]

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Converse's Viral Videos are Out of Your League

Marketers pine for great viral videos, of course, but no matter how much sweat and HTML is spilled over the subject, there will never be a surefire formula for smash hit, mega-famo success. And if it happens, such success will rarely be on the marketer’s desired terms.
Fortunately, this is the low-cost, easy-distribution, ADD internet [...]

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