by Drew Baldwin on November 1st, 2011
The Fine Bros, the comedic producing duo behind Kids React, were among the producers YouTube selected for its Original Channels initiative.
MyMusic is a weekly sitcom about a music company—where viewers can interact with the characters to impact the story. Rafi Fine, whom you may remember from Tubefilter’s SXSW panel on interactive storytelling and the Tubefilter Meetup You’re A YouTube Partner—Now What?, shared with Tubefilter his thoughts on the new channel:
MyMusic is a culmination of the 7+ years ride we’ve been on producing content for the web. When we started in 2004 in the pre-YouTube era we created interactive experiences the web wasn’t ready for, then continued the trend with innovative projects like My Profile Story, and now on YouTube with our various interactive formats. We’ve always believed that the word “new” in “new media” is there for a reason, and for narrative productions to be successful online they need be engage the viewer in order to separate them from television’s passive experience. MyMusic will do just that by being the first weekly narrative web series with audience interaction for an entire year, creating an immersive experience that narrative content needs online in order to build an audience.
by Joshua Cohen on November 1st, 2011
Maybe it has something to do with the fact Bravo’s Executive Vice-President of Original Programming and Development, Andy Cohen made his on camera debut online, but his network sure likes to produce it some original companion web series for its regularly scheduled television programming.
In addition to the Watch What Happens Live After Show, a number of Real Housewives online spin-offs, and this season’s Second Chance / Losers Bracket for Top Chef: Texas, Bravo has developed at least two companion web series with major brands attached. ConAgra sponsored an online mini-season of Top Chef oriented towards a $25,000 cash prize, healthy eating, and the launch of a Top Chef-endorsed line of Healthy Choice frozen entrees. And now Work of Art made a deal with Cars.com to create an online contest with the television show’s contestants for a cash prize and a creative trophy.
Tewz, Young Sun, The Sucklord, et al. will create a new trophy for the Cars.com Car of the Year. The motor vehicle website-sponsored action will unfold online over eight weeks worth of weekly episodes, where one winner of the “real-life business challenge” (and one lucky fan at home who enters the sweepstakes) will walk away with $10,000 in cash.
