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Archive for March, 2011

That’s A Rapp: ‘A Series of Unfortunate People’ Can Go One of Two Ways

Discomfort humor is hard to get right. Since we first saw the British version of The Office, we across the pond have been trying to distill nervous laughter as if the ingredients were going to expire soon.

WorkingBug.com’s A Series of Unfortunate People – from what I’ve seen thus far – seems to be playing jump rope with the line between discomfort-for-humor and discomfort-for-discomfort’s-sake. The premise of professional actors “re-enacting” strange incidents amounts to sketch comedy with an overall tonal connection of people who are in the process of major personal train wrecks.

There’s a bit of a disconnect between the first two episodes from a writing standpoint. In “Bargain Birthday,” we see quite a bit of skin-crawling discomfort and a complete lack of understanding from a ridiculously cheap friend during a birthday gathering. Leads Leyna Juliet Weber and Beth Shea (both of whom, along with director Annie Lukowski, write the episodes) sell it well and do a lot of the heavy lifting, but the episode tries a touch too hard to drive a single joke home.

Conversely, “Bad Seed” is a perfect sketch, wherein mothers attempt to prevent a “bad influence” from joining their childrens’ birthday party. In this installment, the surrealism is carefully and slowly cranked up, to the point you buy into the insanity as it unfolds. Some will find the silliness reminiscent of The State.

Production wise, it’s top shelf. While visuals don’t have a particular style, they do the job. Nothing in the construction of these episodes will pull you out of the scene, and that’s all you really want from a variety comedy series. The editing is solid. It keeps the pace moving and the jokes landing. I’m a firm believer editing is the most important thing many comedy series forget about. And it murders the show when done poorly. With this series, however, the creators are starting off on solid footing as far as the cutting room is concerned, and I’m sure that as time goes on they’ll settle further into a groove.

Really, it comes down to the show deciding what kind of show it wants to be. With “Bargain Birthday,” they begin with pretty much nowhere to go, and tried repetition to make the joke come back around, but I don’t think it did. A lot of the humor felt forced, and I half-expected a breaking-of-the-fourth-wall moment where the actors look directly into the camera and tell the audience how funny this is. Meanwhile, with “Bad Seed,” they started small, and throughout the course of the episode, found ways to rachet up the crazy until the conversation goes to its (il)logical extreme.

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YouTube and TED Showcase Good Advertising

The average New Yorker sees more than 5,000 advertisements per day day. Assuming the average New Yorker gets the Better Sleep Council’s and Shannen Dohertry’s recommended eight hours of sleep per night, that’s a little more than 5.2 ads per minute. That feels like a lot of advertising.

Steve Lambert of the Antiadvertising Agency certainly thinks so. Since 2004 he’s engineered a number of urban art initiatives, which simultaneously attack, call attention to, and question the intrusive nature of mass unsolicited cosmopolitan shill and the impact of a developed world where individuals have all but accepted paid public placement as the norm and not a nuisance.

Chris Anderson and TED think thousands of ad impressions a day is a lot of advertising, too. But instead of participating in initiatives that call for its cessation, they want to make advertising better. Enter Ads Worth Spreading.

Last year, the super-elite Southern California conference announced a contest with the intent to showcase “best-in-class ads that raise the bar, elevate the craft and invent new forms of engagement, both online and in general.” TED partnered with YouTube and the two organizations called for submissions in January. They received over 1,000 video ads, which were then vetted by a 24-person judging panel based on four criteria: Infectiously Compelling, Industry Impact, Talk, and Social Good.

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‘The Homes’ Leverages Huge Lockerz.com Audience With the ‘Gilmore Girls’ Mafia

Seattle based teen-focused social shopping hub Lockerz.com is backing The Homes, a web series starring Chelsea Kane (Jonas L.A.) and Minni Jo Mazzola (Parks and Recreation).

The series features a group of friends in a band who trek across the United States to the score of indie rock with each episode featuring a song and a music video. Band members include actors Zach Cumer, Justin Stein, and Noah Hunt. Guest stars include Keiko Agena (Gilmore Girls), Sean Gunn (also Gilmore Girls), and R&B legend Gavin Christopher.

Gilmore Girls‘ John Cabrera directed the 12 episode series. “I like to think of The Homes as sort of like a road trip across the landscape of indie rock,” he says. “Or like an interstate highway that winds through our love of music. Or like a robot that’s been programmed to defeat the current breakdancing world champion.”

The Homes premieres new episodes Thursday at 9 am PT exclusively at Lockers.com. With 17 million members, Lockerz.com provides a huge potential

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US Watches 5 Billion Online Videos Per Month

ComScore released its February 2011 US Online Video Rankings this week. Microsoft and Facebook continue to climb the charts, Hulu serves video ads at almost the same rate as it did before, and Americans watch billions of online videos.

Microsoft snuck into the #2 position this month on the Top Total Unique Viewers list with 48.8 million different sets of eyeballs, a 27% increase from its January number of 38.1 million. Vevo, the surprise #2 hit of last month, dropped down to #5 on the charts with a 10% decrease in unique viewers for a total of 45.9 million. Facebook now occupies the #4 spot with 46.7 total million unique viewers, up 11% from January. And Google sites, led by YouTube, maintained the #1 position despite a slight 2% decrease in overall uniques to end up a 141 million.

Hulu continues to dominate video ad views, delivering over 1.1 billion (with a “b”) of them in January. Everyone who watched videos on Hulu last month also spent an average of 224.3 minutes consuming content on the site, that includes approximately 48.1 video ads per person. That means your everyday consumer of Hulu watched a video ad every 4 minutes and 39 seconds, down 2 seconds from December.

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Jenny McCarthy and James Brolin Set Sail with Royal Caribbean

Cruise line Royal Caribbean has tapped Jenny McCarthy and James Brolin for an original web series promoting its latest addition to the fleet.

The series, entitled Ocean Views, consists of two shorts produced on board Royal Caribbean’s newest ship Allure of the Seas, with the aim of sharing “great cinematic stories, while highlighting the variety of cruising experiences one can enjoy with Royal Caribbean.”

The project was created and produced by Mindshare Entertainment in association with Generate LA. “It was a once in a lifetime experience to shoot these short films on the largest ship in the world,” said David Lang, President, North America, of Mindshare Entertainment.

Royal Reunion, a “heart-warming film about a multi-generational family who sets sail to celebrate their parent’s 40th Anniversary,” is directed by and stars Hollywood veteran James Brolin (Barbara Streisand’s hubby) along with Dean Cain (Lois & Clark) and Amy Yasbeck (The Mask, Pretty Woman, Wings).

The Allure of Love, a “sexy romantic comedy where two friends hatch the perfect plan to bring a couple back together,” is directed by and stars Jenny McCarthy with Justin Baldoni and Scott Elrod.

Ocean Views premiered March 13 on

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Tubefilter and ValleyGirl.TV Rock It at SXSW

Well, that was fun. For those of you who headed to Austin for South by Southwest, we hosted a little party with Jesse Draper and our friends at ValleyGirl.TV to kickoff SXSW Interactive and celebrate Tubefilter’s panel Decision Trees: YouTube’s New Breed of Interactive Storytellers.

The turnout was spectacular. The best and brightest of online video filled the open air patio at the Cedar Door, an Austin classic just a block away from the Convention Center. Check-ins on Foursquare unlocked the “Valley Girl Margarita,” a potent take on the Door’s classic Mexican Martini. Free beer, great weather, and killer soft tacos made for a great evening enjoyed by all (free food FTW).

SXSW Keynote speaker Felicia Day stopped in along with new media uber-agent George Ruiz, Diggnation’s Alex Albrecht and Zadi Diaz of Epic Fu. The omni-present Tim Street sported a new look, Shira Lazar and Julia Allison took some great photos of themselves, and Jason Calacanis brought in an entire busload of Delivering Happiness partygoers. The Hollywood Reporter 35 Under 35′s Dan Weinstein from The Collective held court among digital agents past and present, while Digitas’ Paul Kontonis rubbed elbows with Blip.tv’s Dina Kaplan. Web tv creatives Bernie Su and Rafi Fine imbibed with CJP’s Wilson Cleveland. SXSW Panelist Streamy Award winner Kevin Pollak dropped by, and Kathleen Grace reported on the impact of the recent Google acquisition on Next New Networks’ company kitchen. Have you tried Google hummus?

More photos on the Tubefilter Facebook page.

Special thanks to our community sponsors SAG New Media, Blip.tv, and Rooster Teeth

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Yahoo Finance Web Series Sees 2 Million Views Per Day

Business insiders Henry Blodget and Aaron Task have occupied the position of hosts on Yahoo! Finance’s daily economy-driven web series Tech Ticker for the past three years. The two have apparently done a helluva job. With the assistance of Yahoo!’s massive user base, Blodget and Task elevated Tech Ticker’s audience to heights reaching 2 million viewers an episode (which rivals and tops the audiences of at least a few critically acclaimed cable shows).

Today, as a reward for their efforts, Blodget and Task get a name change and a sister show.

Yahoo!’s Tech Ticker will now be dubbed Daily Ticker (to more accurately reflect the scope of its coverage, which goes far beyond the tech sector) and Yahoo! Finance will welcome a new (sometimes multiple times per day) daily web series “focused on global trading a markets.”

Jeff Macke (CNBC’s Fast Money) and Matt Nesto (Bloomberg TV) will host Breakout. They promise “insights a little off the beaten path and a little more useful than the norm…for the active trader, the individual, the institution, the people that are following the markets minute to minute.”

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Quick Clicks: Netflix Series, Mike Polk, ‘VGR’, Pants Velour, ‘Ask a Ninja’

Online video and web series news worth clicking today:

Mike Polk’s latest original musical comedy video for Break is out and already over 190,000 views. “She’s Too Good For Everyone” (below) is a musical rant about the curse of the hot chick on men. “This song goes out to all the guys who’ve loved and lost… their dignity, trying to get the hot chick.” The talented Mr. Polk wrote, directed and produced from start to finish. [Break.com]

Netflix is reportedly betting big on an original series directed by David Fincher and starring Kevin Spacey that it will distribute through its live streaming service. Netflix won’t comment on the deal, which is reported to be “a huge investment” in the tens of millions. Just for comparison, Netflix had 20 million US subscribers at the end of 2010 while HBO had just under 30 million. [Business Insider, WSJ]

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