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Archive for August, 2010

How I Learned To Stop Worrying and Love Machinima

Let’s start with a flashback. For me it was 2003 and after a grueling 4-hour multiplayer session of Halo on XBox, my friend Danny decided to call an intermission and pull up the latest episode of a online-only series from a couple of guys in Austin, TX. It was Red vs. Blue (see episode 1 below), not only one of the first web series that would hook me, but an introduction into the world of machinima. It was an enlightenment for me—an entire story ’shot’ within an off-the-shelf copy of a video game (Halo). And for the few million that would end up watching it, Red vs. Blue would become an essential step in machinima’s popularization as a viable entertainment medium.

Burnie Burns and his Rooster Teeth crew weren’t the first to shoot their stories inside video games. A few years earlier, Hugh Hancock had launched machinima.com, and with it coining a term for the new medium, a misspelled contraction of machine + cinema (machinema). The site would serve as a home to this experimental new craft, and attracted the occasional bits of mainstream attention like ILL Chan’s machinima film Hardly Workin’ that took home ‘Best in SHO’ award at Showtime Network’s 2001 Alternative Media Festival. And taking it back even further, 1996’s Diary of a Camper, which used the popular FPS game Quake, is often credited as the first machinima film with a narrative story. It would spawn a whole movement of creating these so-called Quake movies that served as the precursor to machinima series.

(For a much deeper dive into the history of machinima, there are two books worth checking out from two of the early godfathers of the medium: Paul Marino’s 3D Game-Based Filmmaking: The Art of Machinima, and Hugh Hancock’s Machinima For Dummies)

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Comedy Central’s ‘Big Lake’ Star Makes Online Video Rounds

Big Lake is Comedy Central’s latest sitcom. It debuts tonight, August 17, 2010 at 10PM EST. Its Executive Producers are Will Ferrell and Adam McKay. It was originally set to star a slim Horatio Sanz, 30 Rock’s Chris Parnell, and Napoleon Dynamite’s Jon Heder. It now stars a slim Horatio Sanz, 30 Rock’s Chris Parnell, and Chris Gethard.

Chris who? That’s the question the show’s producers and Comedy Central have been trying to answer in the weeks leading up to Big Lake’s premiere.

Gethard is a UCB regular, whose schtick “revolves around telling his mother illicit, inappropriate anecdotes from his childhood, tales from the bayous of the Garden State, and geeking out on everything from X-Men to amateur wrestling to Daryl Strawberry.” But despite a strong following in New York City’s comedy scene, Gethard’s still a relative unknown who doesn’t yet have the name recognition to land appearances on Kimmel, Fallon, or Ferguson. So, instead of making the late night talk show rounds to garner publicity for Big Lake, Gethard is making the rounds in online video.

In June, Comedy Central placed Gethard alongside Bobby Moynihan for the premiere episode of its Sobe-sponsored web series, Portable Lounge. In early August, Funny or Die (a website which Big Lake’s Ferrel and McKay also founded) released the exclusive video, Discovering a TV Star featuring Gethard. And yesterday, Gethard appeared in a Big Lake-sponsored installment of College Humor’s Hardly Working as a cheesy, loving, verbally abusive, and very funny step dad.

The videos certainly don’t have the same reach as an appearance on late night TV, but with more than 42,000 views on his Funny or Die short and a few hundred likes on his episode of Hardly Working, at least a few people know the name Chris Gethard that didn’t recognize it before. Once the ratings are release for tonight’s Big Lake premiere, we’ll see if making the online video rounds was worth the trip.

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Is Hulu Worth $2 Billion?

by on August 17th, 2010

Is Hulu Worth $2 Billion?

It seems Hulu is on fire these days. Last month the online television and movie hub grossed over $19 million in video advertising revenue by our calculations, and comScore placed Hulu securely in the number one position for video ad views, beating Google by a 65% margin. Hulu has been in the spotlight with its recently launched subscription model Hulu Plus, complementing its core advertising business with a Netflix competitor. The company has even stepped into the original content game. And now, according to the New York Times, Hulu is preparing for an I.P.O that could value the company at more than $2 billion.

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Quick Clicks: ‘Wilson & Ditch’, ‘Good Bite’ Food Star, ‘If I Can Dream’, NFL Rookies

The Jim Henson Company’s animated puppet web series Wilson & Ditch: Digging America was reuppped by PBS for another season on its PBSKids.org site which targets 6 to 10 year-olds. The new season, which is already in production, will again follow two comical gophers on their adventures exploring America and its history. The cool thing about this one? Brian Henson actually puppeteers these digital characters through an advn [C21 Media]

Good Bite host Aarti Sequeira won the sixth season of The Next Food Network Star last night, meaning the web series star will be heading to TV next. DECA, which produces Good Bite still has more episodes in the can with Aarti, but looks like TV has nabbed another top web talent. [Good Bite]

Pizza Hut is the latest big name sponsor to jump on board Simon Fuller’s reality web series extravaganza that is If I Can Dream on Hulu. Fuller’s 19 Entertainment today announced today that the pizza maker joins Pepsi and Ford in sponsoring the series, which launched back in March as the first ever original series on Hulu. Pizza Hut will be integrated into upcoming episodes of If I Can Dream as well as in short-form content on a separate dream.pizzahut.com site and the Pizza Hut Facebook page. [19 Entertainment]

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‘Feel Good Film Festival’ And Its Evil Panel Titles

The Feel Good Film Festival, in the infinite wisdom of filmmakers frolicking through sunflower fields with a Super 8 camera containing black-and-white stock, has allowed itself to hold a panel called “NEW MEDIA PANEL: Why Web Series Suck” this past weekend.

“No, Logan, you read it wrong. You’re drunk.” Just because I am doesn’t mean I’m wrong.

Let’s be honest, here. Titles are crafted to be titillating, to get butts in the seat—that’s apart of the game. The panel itself, to its credit, was simply a discussion of the challenges of being a web series creator. Date A Human, amongst other series like The Legend of Neil screened at the Fesitval. And that, in and of itself, is great – we can never have enough discussion and interaction with each other about the issues we as producers face every day in this medium.

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LG Web Series ‘Young and Connected’ Stars Facebook, Phones, Twitter

In the spring of 2010, LG Electronics hoped to revive the classic soap opera model.

The third largest mobile phone manufacturer’s overly dramatic daytime series, The Young and the Connected was to air on a major US network, showcasing how unbelievably attractive and incredibly privileged 20-somethings incorporate internet-enabled mobile devices into their lives. But, two days before filming, the network axed the production. LG was left with just enough footage to cobble together a web series that could be broadcast online and in between programs on a major UK network.

At least that’s how the fake press release reads. In reality, there never was any television production. UK creative agency, RKCR/Y&R specifically created The Young and the Connected to live on YouTube and run as a series of idents for LG on the UK’s channel 4. Directed by Sam Cadman at Rogue Films, the series is meant to show 16 to 24-year-olds how LG is hip to technology, and how the company’s smartphones can make their lives bolder and more beautiful.

Each installment of The young and the Connected last less than a minute and utilizes classic soap opera tropes, from cameras zooming into histrionic facial expressions accompanied by foreboding scores, to suggestive dialogue followed by wanton looks of intrigue. You’ll also see tools of modern communication used as dramatic devices. There’s the other woman who checks into her lover’s flat on Foursquare, the obvious use Facebook’s “poke” as a double entendre, and the question of whether Twitter or Facebook is a better application for marriage proposals.

LG isn’t the first to use the soap opera format in the web series world. In 2008, ESPN’s Endless Drama put professional MLB players on screen with soap opera stars to promote the network’s fantasy baseball league. Also in 2008, My Damn Channel debuted A.D. Miles’ Horrible People, starring Mather Zickel, Kristen Schaal (Flight of the Conchords), Joe Lo Truglio, and Joy Franz as attendees of a cocktail party gone terribly Dynasty.

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Gregory Brothers Taking ‘Auto Tune The News’ to Comedy Central

Wired.com just broke a story this morning announcing the Gregory Brothers, the four person crew behind Streamy Awards winning musical news parody series Auto-Tune The News, is working on a pilot for Comedy Central.

The Gregory Brothers, composed of siblings Andrew, Michael, Evan, and Sarah, recently released an Auto-Tune video ‘Bed Intruder‘ which broke 7 million views in ten days, and is nearing 8.5 million today. The recorded version on iTunes, revenues from which the group splits 50/50 with the “unintentional singers” featured in their videos, has reached No. 3 on the iTunes R&B chart and No. 25 on the overall chart.

The music video, which was sourced from a Huntsville, Alabama news report and interview about a thwarted rape attempt, has inspired countless covers and re-mixes (including one by a university marching band) and launched the story’s charismatic hero, Antoine Dodson, into internet celebritydom.

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Ask the Attorney: Binding and Non-Binding LOIs

[This is the latest column from Tubefilter News' resident new media legal expert, James C. Roberts. Last time he tackled reader questions on when a producer actually needs to get signed model release forms in new media and online entertainment. This week's reader question is all about how to interpret the ever-resent Letter of Intent [...]

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