Creating a web series is challenging at every step, from production to marketing, but perhaps the biggest hurdle is among the first: getting money. Kickstarter, a site for crowdsourcing arts funding, is increasingly become the go-to source for web series creators unable to secure grants, industry money or private funds to get production going. We Are With the Band, for example, used their Kickstarter funds to upgrade their camera and sound equipment. GOLD used the site to finance their first season DVD.
Kickstarter is simple. Creators develop a pitch on the site, using video, text or both. They set a fundraising goal and have 30 days to reach it. Users donate money – it’s not an investment – to the projects and if the project reaches its goal, creators get the money. For more information, click here.
“We like for Kickstarter to be a tool,” co-founder Yancey Strickler said, noting how funds can be used for anything from production to traveling to a film festival. “We’re happy to just fill in gaps or be a way to get from X to Y.”
Over 5,000 projects have used Kickstarter for funds, and of those just under half have reached their goal. But the number of projects is accelerating: 2,500 campaigns are currently in progress and 300 new projects are added each week, Strickler said.
5 EASY TIPS FOR KICKSTARTING YOUR WEB SERIES
1. HAVE A GOOD IDEA:
This doesn’t seem like advice, or perhaps it’s too obvious, but it helps to think about your audience. A good idea should make someone think: “I want to see that!” It doesn’t have to seem traditionally popular – web series should be different! – but it should interesting to a passionate group of people. For example, web series creator Steve Cooper raised $3,000 for a talk show using a simple video but a catchy tag line: “bringing you people you’ve heard of but never heard from.” A couple of series marketed themselves to thoughtful subcultures: Ultimate Energy Showdown addressed fossil fuel consumption, while Perennial Plate targeted sustainable eating. A coherent, simple, catchy idea is easier to market.




