Comments on: How IKEA’s ‘Easy to Assemble’ Broke 1.9M Views (Without Cheating)

By: Ikea’s Easy to Assemble video series breaks new ground in branded entertainment « The Social Media Soapbox

Sun, 24 Jan 2010 16:40:55 +0000

[...] I’m also impressed how Easy to Assemble has engaged with Ikea’s online fan base to promote the show. For the launch of the second season, Douglas engaged the services of CJP Digital Media, a company that creates, distributes and promotes branded entertainment properties. CJP approached fan communities like Susan Martin’s IKEAFANS.com, which receives over 320,000 unique visitors a month, according to a post on tubefilter news. [...]

By: Beyond “Black Hulu:” RowdyOrbit’s Ambitious Agenda « Televisual

Mon, 07 Dec 2009 05:12:18 +0000

[...] is about more that “hits” and “views” — though Easy to Assemble is immensely popular — but about brand retention, “connecting people together and making it interactive and [...]

By: Adrian Picardi

Adrian Picardi — Sun, 15 Nov 2009 19:18:59 +0000

Easy to Assemble’s 1.9 million views is now Easy to Assemble & Sparhusen’s 1.9 million views, so that should be the title of this article. That being said, 1.9 million views isn’t that many for 4 episodes combined to be writing home about, even more so when it has “movie stars” in it. Stop sucking off Illeana TubeFilter, your just making web video look bad, she’s a washed up tv co-star, no one cares, and no one buys things at Ikea because of her.

By: THREE LINKS: VIDEO, MOBILE AND MUSIC at jblogg.com

THREE LINKS: VIDEO, MOBILE AND MUSIC at jblogg.com — Mon, 09 Nov 2009 00:32:23 +0000

[...] VIDEO How IKEA’s ‘Easy to Assemble’ Broke 1.9M Views (Without Cheating) [...]

By: Easy To Assemble: Season 2, Episode 5 » IKEA | IKEA Community for IKEA Enthusiasts to discuss IKEA Furniture, Stores and Products with other IKEA Fans

Wed, 04 Nov 2009 08:00:10 +0000

[...] each week! As we learned last week in How IKEA’s ‘Easy to Assemble’ Broke 1.9M Views (Without Cheating), the IKEA Fan site that gets the most genuine views throughout the season will get written in to [...]

By: Illeana Douglas Thanks IKEA Fans with a Personalized Video » IKEA | IKEA Community for IKEA Enthusiasts to discuss IKEA Furniture, Stores and Products with other IKEA Fans

Fri, 30 Oct 2009 21:30:16 +0000

[...] of her web series for IKEA: Easy To Assemble. In an article published this week on Tubefilter.tv, How IKEA’s ‘Easy to Assemble’ Broke 1.9M Views (Without Cheating), Tubefilter co-founder and Editor-in-Chief Marc Hustvedt discusses the importance of IKEA Fans in [...]

By: Jamison Tilsner

Jamison Tilsner — Fri, 30 Oct 2009 01:36:08 +0000

Wilson Cleveland is the real deal webshow marketer. All talent should seek Wilson’s advise.

By: What the numbers behind a hit web show tell us

What the numbers behind a hit web show tell us — Thu, 29 Oct 2009 14:49:26 +0000

[...] all “Easy to Assemble” views data here: http://news.tubefilter.tv/2009.....-cheating/ Category : Viral / online [...]

By: Susan Martin

Susan Martin — Thu, 29 Oct 2009 14:30:01 +0000

Marc – Excellent write-up! Kudos to Wilson Cleveland at CJP Digital for bringing the fans in early this season and for finding a way to make their participation integral to the success of the show. Way to create pride of ownership! Well done!

Susan Martin
Founder and CEO
http://www.ikeafans.com
http://www.twitter.com/ikeafans

By: How IKEA’s ‘Easy to Assemble’ Broke 1.9M Views (Without Cheating) | World Of Warcraft News

Thu, 29 Oct 2009 04:54:33 +0000

[...] post by Tubefilter News Need WOW Guide? Click [...]