Following up on May’s announcement that USA Network would bring its hit drama Monk to the web, network parent NBC Universal made it official with formal details of the 10-episode web series.
Set to bow during one of the few remaining new episodes of its final eighth season, Little Monk will premiere Aug. 21 on USA with a two-minute sneak preview sending viewers to the web to “discover the details” of how Adrian Monk (played on TV by Emmy-winner Tony Shalhoub) became the obsessive-compulsive detective.
Alexandra Shapiro, senior vp of brand marketing and digital at USA Network, said the live-action web series “felt like a great way to send off the series in its final season and to give fans some insight into a small part of his childhood.”
In partnership with Sleep Inn hotels, each episode of the spinoff web series follows young Monk (newcomer Aaron Linker) and his brother, Ambrose (Christpher Lizardi) as the junior high students solve small crimes like missing bracelets, stolen money and graffiti, the network said. Little Monk is written by executive producer and head writer Andy Breckman and directed by Randy Zisk, who both work on Monk.
Sleep Inn, which also will be featured in the Aug. 21 episode of Monk, will unveil its promotional campaign, “Discover the Details,” in connection with the series where fans “discover the details” of Monk’s childhood while learning about the hotel’s features.
“(We were) looking for properties that reinforced their brand of consistency and reliability,” Shapiro said of the partnership. “Clearly, the pairing with Monk was a perfect fit as he’s so well identified with his obsessively clean behavior. There is an absolute and very real connection between that character and Sleep Inn’s ‘Discover the Details’ campaign.”
Chris Malone, the chief marketing officer for Choice Hotels International, agreed. “The lead character of Monk is notorious for his obsessive cleanliness, and in turn, the ‘Discover the Details’ reminds guests of how Sleep Inn delivers a consistent and reliable hotel stay across all of its franchised hotel locations.”
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I love Monk. Great show. However, I was never sold on this spin off web series. I thought Monk is who he is because of his traumatic stress from his wife’s death. It is his condition in the show that prevented him from being reinstated as a cop. So if he developed his OCD in childhood, then why would he become a SF cop with a great record in the first place? They never established him as a ‘neurotic’ in his childhood. Maybe I missed something. There’s also a running gag with Monk’s countless brothers. Turturro and Zahn played his brothers in a few episodes, as well as other actors. So I’m curious about how they plan to play out the family characters and storylines.
I’ll have to see this web series before I tune in. It kinda looks like an afterthought. An extra push for ad dollars online during the last season. For me, it was the cast ensemble that made the show– Not just the quirky main character. Monk is a great show with a good cast, no doubt. If they apply the same level of talent to the web than they do to TV, than it should be quite entertaining.
I agree with todd’s comment the whole ocd deal after his whifs death, but whatever I also agree that lil monk is jus to get the viewers to watch it caus this is the last year. So now thy can still make money..
I think you have not watched the show they have established his ocd as a child. do you remember the scene of his meeting trudi’s parents? His issues became worse after the death and that is what caused him to be taken off the force. I think the kid monk has great potential. I am anxious to see how the writers have developed this story line.
Bonjour, sa serait possible d’avoir c’est épisodes en francais ou même en version original sous-titrés ???
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